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From Global to Metanational
How Companies Win in the Knowledge Economy
by Yves L. Doz, Jose Santos and Peter Williamson

Companies cannot ignore the emergence of a global knowledge economy in which the winners will need to tap the underexploited potential of pockets of technology, capabilities, and market understanding scattered around the world. In fact, the urgency of addressing these opportunities and threats is increasing daily. By adopting metanational strategies, new competitors are finding ways to achieve instant global scale and reach that they can use to leverage their innovations into every corner of the world, almost overnight.

Drawing from the experiences of pioneering metanationals including STMicroelectronics, ARM, Acer, Nokia, Shiseido and PolyGram, the authors show how today's multinationals can use their existing global networks to gain and important head start in the global game - and how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation.

Must-reading for every leader - from the CEO of a new global venture to the executive of a currently successful multinational.

Praise for From Global to Metanational

From Global to Metanational brings fresh insights to the management of multinational enterprise in today's knowledge-intensive economy. Moving beyond the traditional view of promoting international expansion to win market access, this thoughtful yet practical book describes the next level of how companies must compete in the global arena. Written by three of the world's leading thinkers in the field of international management, this book will change the thinking of executives and scholars alike.
Christopher Bartlett, Daewoo Professor of Business Management
and Chair of the Program for Global Leadership, Harvard Business School

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